The Climate Group wanted to build cultural awareness about energy conservancy and carbon reduction through corporate leadership. To recruit business partners as stakeholders in the program, we designed a showpiece book outlining the overall cost savings and the value added to their brands by being involved.
Setting up a booth in New York's Central Park, we asked passers by what their thoughts and feelings were about climate change. Overwhelmed by their responses, we built our message around their stories and captured their portraits to lend authenticity.
When slid across a conference table, this high-end book printed on 100% recycled materials with soy-based inks was meant to symbolize its message, as well as impress.
